Christmas Day 2026 is Friday 25 December. The date that governs the page, though, is your last posting day — for most sellers somewhere between the 18th and the 22nd. Everything on a Christmas page works backwards from that, and stating it plainly, high up, does more for conversion than any discount.
Six templates in the library are built for the season, and they divide by what the page is asked to do: take an order, or take a booking.
Pages that take an order
Christmas Gift Shop is the general case — 12 sections, 16 photographs, light and serif, countdown and order form. It suits a mixed range where the buyer is browsing for someone else and needs help choosing.
Christmas Treats Bakery is the same shape at 15 photographs, written for food. Bakeries and confectioners have a harder deadline than most — a mince pie has a shelf life — so the posting date belongs in the hero, not the footer.
Christmas Home Decor is the only one of the six carrying both an order form and a booking feature: 12 sections, 18 photographs. That combination fits a shop that also does installation or styling visits.
Two more sit outside the Christmas naming and are often the better fit. Holiday Gift Sale is dark, photo-led and bold — 9 sections, 12 photographs — and is the most direct sale page of the group. Personalised Gift Shop asks for 32 photographs, which is a lot, but personalisation is exactly the thing a photograph has to prove.
For the quiet end of the market, Luxury Confectionery Shop is dark, serif, photo-led and luxury, with a booking feature alongside the order form for tastings or corporate orders.
Pages that fill a date
Christmas Market Event carries a countdown and an enquiry form rather than an order form — 12 sections, 14 photographs. It is for markets, fairs and stallholder sign-up, where the page's job is to collect interest rather than payment.
Christmas Village Story is the dark, serif version with a booking feature: 12 sections, 13 photographs. Grottos, light trails, ticketed evenings — anything where people choose a time slot.
What a Christmas page has to say that others do not
Three things, and they are all logistics rather than marketing:
- The last posting date, stated as a date, near the top.
- What happens if it arrives late — a returns window that runs into January is worth more than five per cent off.
- Whether it can be sent to someone else, gift-wrapped, without a price in the box. Most Christmas buyers are not the recipient.
Christmas pages are read more slowly than Black Friday pages and by someone buying on behalf of another person. That is why nearly all of these are light and set in a serif: they carry more explaining before the reader tires.
Dates to work back from
Publish by the last week of November, immediately after Black Friday, so the page has December to be found. Set the countdown to your posting deadline rather than to Christmas Day, and decide now what the page becomes on the 23rd — usually a gift card, a January delivery promise, or the New Year page.
The whole run of dates is in the 2026 seasonal calendar, and the rest of the shop templates are in the ecommerce collection.