Halloween 2026 falls on Saturday 31 October. A weekend Halloween changes what sells: ticketed nights, parties and venue hire do materially better than they do when the 31st lands midweek, and costume and confectionery buying peaks earlier because people are planning an evening rather than an hour.
That splits the work into two jobs. Either the page takes an order, or it fills a room. Seven templates in the library cover both, and they are not interchangeable.
Pages that sell something
Halloween Night Sale is the largest of them: 13 sections, 18 photographs, an order form and a countdown. It is a light page, which is the unexpected choice for Halloween and the right one if you are selling to families rather than to a club crowd.
Halloween Candy Brand is the lightest lift — 12 sections but only 12 photographs — and it is set in a serif, so it reads as a confectioner rather than a discounter. Good for a small batch, a gift box, a single seasonal product line.
Costume Shop Editorial does the opposite: it treats costume as fashion. Serif, editorial layout, 15 photographs, order form. Choose it if your photography is genuinely good, because the layout gives each image room and will expose one that is not.
Two more sit just outside the season and work all through it. Fantasy Collectibles Shop is dark, 8 sections, 14 photographs, and carries no countdown — it is a shop, not a sale. Novelty Merchandise Shop is the playful one, 21 photographs, and suits a wide range of small items better than a single hero product.
Pages that fill a room
Halloween Manor Party is dark and serif, 12 sections, 11 photographs, with both an order form and a countdown — so it suits a ticketed night where people pay on the page.
Haunted House Story is the one to use when people do not pay on the page. It carries a booking feature and an enquiry form rather than an order form, which is the correct shape for group bookings, private hire and anything where you need to talk before you take money.
That distinction is worth getting right. An order form on a page that cannot actually take the order is the fastest way to lose an enquiry you would have won.
Dark or light
Halloween is the one season where the obvious answer is often wrong. Dark pages — Manor Party, Haunted House Story, Fantasy Collectibles — suit nightlife, atmosphere and an adult audience. Light pages — Night Sale, Candy Brand, Costume Shop Editorial — suit families, food and daytime buying, and they carry more text before they tire the reader. If you are selling to parents, the light shelf will fight you less.
If neither set fits, the Dark shelf holds 48 templates and the events collection holds 26 more.
Working back from 31 October
For a page that sells physical goods, the real deadline is your last posting date for Halloween delivery, not Halloween itself — usually the 27th or 28th. For a ticketed event it is the night itself, but ticket sales concentrate in the final ten days, so the page needs to be live and findable well before that.
Publish by mid-October. Starting from any of these costs no credits, and if you would rather not write the copy, ticking write the text for my business when you start has the AI fit it to what you actually sell for about 20 credits, keeping the design as drawn.
Next in the calendar: Black Friday and 11.11, twenty-seven days later. The full run of dates is in the 2026 seasonal calendar.