Why landflow only makes one kind of page
· By The landflow team · 2 min read
Every builder we tried wanted to be a website builder. We kept watching people use ours for exactly one thing, so we deleted the rest.
The landflow team
The quality gate, and the six things it will not publish
· By The landflow team · 2 min read
Generated pages fail in boring, repeatable ways. So we wrote down the six failures and refuse to publish through them.
Attribution without a tag manager
· By The landflow team · 2 min read
A lead that arrives without its source is half a lead. Here is how we stamp every submission server-side, and why the inbox is written before...
Twenty-six directions, and how three get chosen
· By The landflow team · 1 min read
Our presets are art direction, not templates. Same markup, different decisions about type, colour and grading — which is why you can switch one without redrawing...
What four thousand briefs taught us about writing one
· By The landflow team · 1 min read
The briefs that produce a publishable first draft are shorter than you think, and they all answer the same three questions.