Five dates decide most of the fourth quarter, and every one of them needs a page that did not exist in September. This is the calendar we work back from, the lead time each one really needs, and the templates that fit.
The dates, in order
- Saturday 31 October 2026 — Halloween. A weekend Halloween, which matters: parties and ticketed nights do better than they do midweek.
- Wednesday 11 November 2026 — 11.11. Large in Vietnam and across South-East Asia, and increasingly a soft opening for the Black Friday period.
- Friday 27 November 2026 — Black Friday, with Thanksgiving on the 26th and Cyber Monday on the 30th. In practice one trading week, not one day.
- Friday 25 December 2026 — Christmas. The date that governs a Christmas page is not the 25th, it is your last posting day.
- Friday 1 January 2027 — New Year. The only one of the five where the page keeps working for a month afterwards.
How long a seasonal page actually takes
Starting from a template costs no credits and puts a finished page in the editor immediately. What takes time is the material. Every template page states the exact photograph count before you begin — the Black Friday Marketplace template asks for 37, Black Friday Last Chance asks for 10 — and that number, not the design, is what decides whether you can ship this week.
A realistic order: choose the template and read its photograph count, gather the images, write the offer in plain words, then let the AI fit the copy to your business if you would rather not write it yourself. Publish a fortnight before the date so the page has time to be found, and so you have time to fix what the first hundred visitors show you.
What changes between the five
Halloween and Black Friday pages are read fast and decided fast: big type, a clear price, a countdown that is telling the truth. Christmas pages are read more carefully, often by someone buying for another person, so they carry more explaining — sizes, materials, delivery dates. New Year pages are the odd one out: they sell a decision rather than an object, and they keep converting well into February.
The one thing they share is that a date on the page is a promise. A countdown that expires and leaves the offer live does more damage than no countdown at all.
The four guides
- Halloween landing page templates for 2026 — seven templates, split between selling a product and filling a room.
- Black Friday and 11.11 landing page templates for 2026 — seven Black Friday pages that differ mainly in how much photography they demand.
- Christmas landing page templates for 2026 — gift shops, bakeries, decor and two event pages.
- New Year landing page templates for 2027 — the January intake, and why it is the longest-lived page of the five.
If none of them is quite it
Every template above carries a countdown, and you can see the whole set of them in the Countdown shelf. The Bold shelf is where the sale pages live; Luxury is the quieter end of the same job. Or start at the full library of 196 templates and filter from there.