New Year's Day 2027 is Friday 1 January. A New Year page is the odd one out in the seasonal calendar: it is the only one still converting three weeks after the date, because it sells a decision rather than an object, and people make that decision late.
Five templates are built for it, and they cover two quite different moments — the night itself, and the month that follows.
The night
New Year Party is dark and serif, 13 sections and 16 photographs, with a countdown and an order form. It is for a ticketed night where people pay on the page: a venue, a dinner, a club.
New Year Countdown is the leanest page in the library for this season — 12 sections and only 9 photographs — dark, serif, countdown and order form. If you are putting something on sale that ends at midnight, this is the page that needs the least from you.
New Year Getaway is the travel case: light and serif, 12 sections, 20 photographs, with a countdown and an enquiry form rather than an order form — the right shape for stays and trips that are quoted rather than bought in one click.
The month after
New Year Fitness is the only seasonal template in the library carrying a pricing table alongside its countdown and order form: 12 sections, 11 photographs, light and serif. January intake is a tiered sale — a month, a term, a year — and a table is how people compare those without emailing you.
New Year Gift Shop is 13 sections and 19 photographs, light and serif. It catches the week between Christmas and New Year, which is a real trading period and one most shops leave to chance.
Why this page lasts longer
A Black Friday page is worthless on the 28th. A New Year page keeps working through January, and that changes two decisions.
First, the countdown. Pointing it at midnight on the 31st means the page expires at exactly the moment its audience starts arriving. For an intake offer, point it at the end of the enrolment window — mid-January, or the end of the month — and say which.
Second, the copy. Resolutions language dates badly by the second week. Pages that describe what the reader will actually be doing in March outlive pages that talk about starting.
Dates to work back from
Publish before Christmas. The search that matters starts on the 26th, not the 1st, and a page published on New Year's Day has missed the most valuable week of its life. If you are already running a Christmas page, plan now what it becomes on the 23rd — most of the traffic is the same people.
Other shelves worth a look: the Pricing table shelf for anything sold in tiers, the health and fitness collection for January intake, and the 2026 seasonal calendar for the run of dates.