The landing page checklist that matters is short: one lead form, no broken anchors, images you are allowed to use and actually host, a phone layout someone has looked at, a title, description and share image, and a form that saves the lead before any pixel fires. Those are the six checks landflow runs before a page can go live, and below is why each one is there, how to check it yourself, and what no automatic check can do for you.
A model that writes a page is confident whether or not it is correct. That is fine while you are drafting and dangerous the moment you press publish, because the failures are not dramatic. Nothing explodes. A link quietly goes nowhere, a form quietly posts to nothing, and you find out from the ad spend.
So before a page can go live, landflow runs a gate. It is six checks, it runs while you watch, and its result is shown rather than hidden.
One: exactly one lead form
Two forms on a landing page means two conversion paths and no clean number at the end of the week. If generation produced a second one, the gate fails and offers to merge them.
Check it yourself: scroll the whole page on a phone and count the places a visitor can submit something. A newsletter box in the footer counts. It is the reason we only make one kind of page.
Two: every in-page anchor resolves
In-page navigation is generated from the section list, and the section list changes while you edit. An anchor pointing at a section you deleted is the most common breakage in the product, so it is checked on every publish rather than at generation time.
Check it yourself: tap every button in the first screen and every link in the menu. Each should land on a section that exists, not on the top of the page.
Three: images are licensed and locally hosted
Nothing hotlinks. Every image is re-hosted on your own domain before it can appear on a published page, with its licence recorded. A page that loads a photo from somewhere else is one takedown away from a hole in your hero.
Check it yourself: for each photograph, know where it came from and that you may use it in an ad. Then count them against what the layout asks for: every template page states its photograph count before you start, from two for Trade Operations Suite to thirty-seven for Black Friday Marketplace. A layout with empty spaces looks unfinished, not minimal.
Four: the mobile viewport is rendered, not stretched
We render the page at phone width and look at it, rather than trusting that a desktop layout will reflow. Most traffic from an ad is on a phone, and a hero that needs two-finger zoom is a failed page no matter how it looks on your monitor.
Check it yourself: open the page on an actual phone, not a narrowed browser window. Read the headline without zooming, reach the form with your thumb, and fill it in once.
Five: title, description and share image exist
Not because the gate can judge whether they are good, but because an empty one is always wrong and is invisible until somebody pastes your link into a chat.
Check it yourself: paste the URL into a messaging app and look at the preview. If it shows the wrong picture or no description, that is what everyone you send it to will see.
Six: the form posts to the inbox before any pixel fires
This is the one people are surprised by. If the pixel fires first and the inbox write fails, the ad platform learns about a lead you cannot contact. Storage first, then the fan-out. A lead that is counted but lost is worse than one that is neither.
Check it yourself: submit a test lead and confirm it reached wherever leads are supposed to land before you look at the ad platform's numbers. How we order the hand-offs is in lead source tracking without a tag manager.
What no automatic check can do for you
The gate verifies what can be verified. The rest of a landing page checklist is judgement, and it is worth ten minutes before money goes behind the page:
- The offer is in the first screen. What it is, for whom, and what happens when they fill in the form. If a stranger cannot say it back to you after five seconds, rewrite the headline.
- The form asks only for what you will use. Every field you do not need is a reason to stop typing.
- The visitor knows what happens next. The confirmation says who will reply and when, and an enquiry is never worded as a confirmed booking.
- The ad links carry campaign tags. A lead can only arrive knowing its campaign if the link that sent it said which campaign it was.
- The dates are right. A countdown is believed only when the deadline is real and honoured. For seasonal pages, work back from the date, as in our seasonal landing page calendar.
- The page is where you meant it to be. On your subdomain, your own domain, or a page of your site through the landflow Connector for WordPress, with the permalink you will put in the ad.
Why the result is visible
We show the gate because a silent check is indistinguishable from no check. When it is green you know what was verified. When it is red it names the section and offers to fix that one, which costs six credits instead of redrawing a page for thirty-eight.
If you are starting a page rather than checking one, every template in the landing page template library opens with its layout, photographs and sample text in place, and goes through the same six checks before it can go live.