EventLanding page template

One date, one page, one form

An event page has a simpler job than most: get people to the date. Event is a light, poster-like template that treats the day itself as the product. The hero reads like a gig poster, the line-up and running order are set to the minute, and everything funnels into a registration form that shows how many places are left.

It suits concerts and festivals, conferences and summits, product launch events, hackathons, community meetups and brand activations. Pick it when your brief has a date, a line-up or agenda, a venue and a registration deadline.

How the page moves people to register

The hero is the event name set huge, with date, venue and one sentence on what the night is. The line-up leads with the headliner and lists supporting acts with times; for a conference, that becomes keynote and speakers.

The running order gives seven hours to the minute, and tells people when to arrive for the part they came for. Your wristband uses a ticket-shaped card to show what registration gets you even though it is free, which makes “free” feel valued rather than disposable.

How it works explains the three steps from form to entry, last year in numbers proves the event is established, and zones separates free standing from paid seating so the paid option does not undermine the free one. Questions answers the practical ones, from who pays for the night to what you can bring, and the page closes with a registration form and a live count of wristbands left.

Styling it for your event

Three schemes are included: Electric teal, Flare red and a two-ink Riso blue and red that looks printed. The display face is Unbounded, a wide rounded type that reads well at poster size, or Space Grotesk for a plainer look; body text is Plus Jakarta Sans or Hanken Grotesk.

Replace the nine sample photographs with images from past editions or the venue. The line-up and running order are plain rows, easy to edit in the page editor or to rewrite by asking the AI with the section selected.

Filling in the details

Starting from the template costs no credits. If you would like the AI to write the copy for your event, it replaces the sample text for about 20 credits and keeps the design. Give it the date and venue, the headliner and schedule, what entry includes, any paid options, last year’s attendance and the registration deadline.

Details to lock before the page goes live

An event page gets shared fast, so every fact on it gets tested by the people who come. Confirm the running order with each act or speaker and treat set times as final before publishing. Decide how registration works in practice: how many places each phone number or email can claim, when confirmations are sent, and what the entry check looks like at the gate.

The zones section needs capacities and what each paid option includes. The questions section should cover access, what can be brought in, weather, re-entry and accessibility routes, because those are the messages that otherwise land in your inbox the week before. If you show last year’s numbers, use attendance and one figure people care about, such as waste recycled or money raised, rather than social media impressions.

Using it for conferences, hackathons and launches

For a conference, the line-up becomes speakers with their talk titles, and the timetable splits into tracks. A hackathon can turn the wristband section into what every team gets, such as food, mentors and prizes, and use the form to collect team names. A product launch event usually shortens the running order to an evening and adds a section on who the invitation is for. Community meetups can keep the page almost as it is and change the tone of the copy to something more personal.

When another template fits better

Event is built for a single day with free or simple registration. A multi-day festival selling ticket tiers and camping fits Music Festival. A professional conference with speakers, tracks and pricing is better on Tech Conference, and exhibitions that sell stands work with Trade Expo Floor Plan. Races and charity runs have their own shape in City Marathon Race Day, and performances with seat maps and show dates suit Theatre Show.

The event templates page lists them together.

Before you publish

• Double-check every set time and the gate and curfew times.
• Only show a places-left count if you will keep it accurate.
• Decide the registration fields; name and mobile is enough for most free events.
• Add accessibility and travel details to the questions section.