Music, tour dates and merch
Artist Record Merch is for artists, bands, labels and festivals selling a record, sharing upcoming dates and putting merchandise alongside the music, story and mailing-list-style fan relationship.
Switch devices, scroll the full page, or open the live demo. This is the exact layout, photos and sample text a new page starts with.
The headings are the demo's own sample text. Your brief, or the AI copy pass, replaces them; the structure stays.
Make some noise
New album
Tour dates
Same girl
The band
What they said
From the road
The pressing
Asked a lot
Who made it
Artist Record Merch is built for a release that needs more than a product listing. It gives an artist, band, label or festival room to lead with the music, then move through the live dates, videos, merchandise and the people behind the work. The goal is a purchase, but the page makes space for the reasons someone might make one: a song they have heard, a show they plan to attend, a shirt they want to wear, or a record they want to own.
A generic shop page can make a record look like any other item. That undersells work where the artist, the release and the live setting belong together. This template is for businesses that have material to show around the sale. It uses a poster-collage approach, with cut-out photographs, notes and large headings as part of the campaign. The result depends on having a clear point of view, not on trying to make every section look restrained.
It is especially useful when merchandise is not the whole story. The page can support a release campaign while giving fans practical next steps. They can listen, find tour information, watch videos, browse products and read the details around the record. That order matters when an audience may arrive from a song, a poster, a social post or an existing fan mailing list.
Hero opens with “Make some noise” and the line “Same girl. Louder dreams.” It contains nine photographs and a “Listen now” button. This is where the opening image, artist name or release message needs to be immediate. The listening destination behind that button must be ready before publishing, because it is the first stated action on the page.
Album follows with “New album” and a short description of the release. It has two photographs, a “Listen now” button and space for the songs. Use this band to state what the record is, what it is about and why it is being released now. Write in the artist’s own voice. A track list can be useful here, but the supporting text should give a first-time visitor enough context to care before they leave to listen.
Tour is headed “Tour dates” with “See you out there.” It pairs a photograph with the dates. Add only appearances that are confirmed, and make the venue, place and date easy to check. This section is for the live route around the release. It should be kept current after the site goes live, particularly if dates sell out, change or are added.
Videos gathers music videos, behind-the-scenes work and live performances. Three photographs support the selection, with a “Watch all” button for the wider video destination. Choose the clips that best explain the current era rather than filling the section with everything available. A new visitor should be able to understand the sound, energy and setting from what is shown here.
Merch is where the page takes an order. It is introduced as “Wear the noise” and includes product photographs, an order form and a buy button. The copy also says that part of sales supports young creators and music education, so that statement should only remain if the business can explain it accurately. Prepare each item’s name, price, available options, delivery information and stock position for the order process. The offer needs to be real and ready, not a placeholder for products that are still being made.
About, headed “Same girl”, gives the artist story a place after the shop. This is not a full biography. It is the short account that connects the current release to where the project began and where it is going. The band follows, introducing the four people involved. Give each member a concise role or identifying detail so the section feels specific without turning into a long credits page.
What they said holds a quote under the line “Three people who stayed to the end.” Use this for a press comment that is authorised and accurately attributed. From the road then provides a four-photo view of touring. These images should show the actual campaign world: travel, soundcheck, stage, crowd or the people making the dates happen.
The pressing presents four ways to own the record. It is the right place to distinguish the available editions and formats. Make the differences clear in plain language. If one version is physical and another is not, if editions differ, or if an item has a limited run, say so only where it is true and can be fulfilled.
Asked a lot is an accordion for the questions that recur at shows and around orders. Use it for the practical points that would otherwise delay a purchase or create unnecessary messages. Who made it closes with the credits. The final band acknowledges the contributors to the release and campaign, from the recording work to the visual material, where those names are available.
The template has four colour schemes: Neon, Acid, Flare and Violet. Choose one that works with the release artwork and the photographs already available. The page uses Anton for display type and Barlow for body text. Alternatives include Anton with Barlow, Permanent Marker with Barlow, and Caveat Brush with Barlow. The display choice should support short headlines, while the body font needs to keep dates, product details and practical answers readable.
It needs twenty-three photographs across the page. Nine appear in the Hero, with further photographs in Album, Tour, Videos, Merch and From the road. Plan the image set as one campaign rather than collecting unrelated pictures. Start with the strongest artist portraits and release images, then cover the record, products, live work and road material. The page does not need every photograph to do the same job.
Starting from this template costs no credits. Rewriting the copy with AI costs about 20 credits. A useful brief names the artist or organisation, the release, the current live dates, the products that can be ordered and the tone of the campaign. It should also say what visitors should do first: listen, order, attend a date, or understand the release.
Give the AI facts rather than broad descriptions. Name the record, its formats, the real people in the band, the verified press quote and the details behind any claim about sales supporting a cause. Include the listening and video destinations that the buttons need to point towards. That gives the rewrite enough material to preserve the direct, handwritten campaign voice without inventing details.
Before publishing, write the short release description and the artist story. Confirm the tour information and choose the video selection. Gather the complete photograph set, including product images and road photographs. Prepare the merchandise details and the information needed for the order form. Finally, collect the band details, one usable press quote, the record editions, answers to recurring questions and the contributor credits.
A solo artist can make the personal story in “Same girl” more central, while keeping the band section focused on regular collaborators. A band can use the tour and road sections to show the shared live identity, then use the album band to explain the new record. A label can present one release at a time, replacing a personal narrative with the story of the artist and the label’s role in bringing the pressing and products together.
A festival can adapt the same structure around a headline campaign, using the tour area for programme dates and locations, the videos for past performances, and the merchandise section for event products. The copy should not pretend that a festival is one artist. It should make clear who is appearing, what is being sold and what the visitor needs to know before attending.
For a campaign centred chiefly on the release itself, Record Launch Campaign may be the closer starting point. For a live event with a night-time music focus, use Night Music Festival. If the main job is seasonal products rather than music, see Holiday Gift Sale.
A publication with an author and a new title may fit Book Launch better. More ecommerce templates are available on the ecommerce hub.
Starting from the theme costs no credits. Or describe the offer and the AI draws a new page in this style, usually in about two minutes.