Private Salon SaleLanding page template

For sales that must not feel like sales

A luxury label clearing a season has to protect its name. The event should feel like a privilege, not a markdown. Private Salon Sale is designed as an invitation: black and ivory, a refined serif, one champagne accent and an invitation number, with rules that keep it fair and service that matches full price.

It suits fashion houses clearing last season, jewellers’ client events, leather goods ateliers and design galleries’ collectors’ previews. Choose it when the sale must feel exclusive and considered.

How the page conducts the sale

The hero announces “The private sale, by invitation” with an invitation number and the season. The invitation is set like a printed card, requesting the member’s company with dates and address.

The reductions explains what is reduced and by how much, already taken off every price. The lookbook shows the season as it was presented, now at sale prices. The edit highlights a few pieces with live quantities. How the salon works sets four rules, including entry with a number and limits per style.

Fit explains sizing and free alterations, delivery and returns stresses that it is a private sale, not a final sale, a member quote adds warmth, enter counts down to closing, and questions covers client relations hours and gifting.

Offering the same service as at full price, pressing, tissue and alterations, is what keeps the label’s standing intact while it clears stock.

Adjusting the look

Four schemes are included: Champagne, Pale gold, Pewter and Rose clay. Headings can be Cormorant Garamond, Playfair Display or Prata. Five photographs are used, typically lookbook images from the season on sale.

Reductions, the edit and rules are editable. Ask the AI to rewrite the invitation for a jewellery or gallery event.

Writing it for your house

Starting from the template costs no credits. For about 20 credits, the AI writes your copy into the design. Include the dates, what is included and the reductions, lookbook pieces, quantities and limits, entry rules, sizing and alterations, delivery and returns, and client service contacts.

Conducting a sale that feels like an invitation

A private sale for a luxury house must protect the brand while moving stock, so this template treats it as an event with rules. Decide who is invited and how access works: an invitation number, a member login or an appointment in the boutique. Set the access windows with dates and times, and state them in the invitation section as a formal line rather than a promotion.

The reductions section should show the percentage off by category, such as ready-to-wear, outerwear and leather goods, already applied to every price, and say that there is no further markdown during the sale. The lookbook works best with the images from the original season’s presentation, each look linked to pieces in the edit with the original and sale prices.

For the edit, choose a small selection of pieces with live quantities and a per-member limit. The four rules section explains fairness: how to enter, limits, payment and whether pieces are held in a basket. Fit guidance needs measurements and how each piece runs. State the returns policy for sale items and appointment details for the boutique. Five photographs are used, and they should look like the house’s own campaign imagery, never like a clearance.

Keep the language restrained throughout, with no exclamation marks, no urgency banners and no discount badges beyond the stated reductions. The tone is what separates a private sale from an outlet.

Jewellers, leather ateliers and design galleries

A jeweller’s client event can replace categories with collections and add certification for stones and metals. Leather goods ateliers usually include care, repairs and personalisation available after purchase. A design gallery’s collectors’ preview can list works with provenance and edition numbers, and use appointments rather than an online salon.

When another template fits better

Private Salon Sale is exclusive. A public, loud time-limited sale fits Dated Flash Sale, and a collection shown by appointment at full price Maison Monochrome. A limited edition with a waitlist belongs on Waitlist Drop, and beauty promotions on Skincare Summer Sale.

See every selling layout on the ecommerce templates page.

Before you publish

• Gate entry so only members can reach sale prices.
• Check quantities and per-style limits.
• Confirm alteration and return terms.
• Set the closing countdown in Paris time or your own.