Counsel PracticeLanding page template

For a counsel practice that needs to make expertise legible

Someone searching for a Counsel Practice page needs more than a general introduction. They need a page that gives prospective clients a reason to trust the firm with work that may be complex, sensitive or consequential. That means stating the offer plainly, showing where the firm has relevant experience, and making it easy to begin a conversation.

This design does that through a considered sequence of service, industry, client and process content. It is particularly suited to a firm whose work is bought after discussion: accountants, auditors, tax advisers, law firms, chambers, management consultants and corporate finance advisers. The mock-up uses an accounting firm, but the structure is not limited to accountancy.

A generic professional-services page can undersell a practice by treating every service and every client alike. Counsel Practice gives each part of the argument its own place. There is room to explain what the firm does, where it works, how a change or engagement begins, and what a prospective client should ask before getting in touch.

The page leads to an enquiry. It does not include a payment route or booking mechanism. Firms that need a different type of first action should choose a template built around that goal.

Adapting the design to the practice

Counsel Practice has four colour schemes: Ink, Oxford blue, Bronze and Burgundy. Select one that fits the firm’s existing identity and use it consistently across the content prepared for the page. The available font pairings are Prata with Epilogue, Playfair Display with Epilogue, and Hanken Grotesk with Epilogue. Prata is the supplied display face and Epilogue the supplied body face.

The template needs 19 photographs. They appear in the Hero, across the Industries and Clients bands, in Approach, and in Questions. Plan these as a single set rather than collecting images one section at a time. The photographs should help distinguish sectors, clients and the practice’s working context. Where client imagery is not appropriate, prepare images the firm has permission to use and that still support the copy beside them.

Writing it for the business

Starting from this template costs no credits. Rewriting the copy with AI costs about 20 credits. A useful brief names the practice, its main services, the client types it wants to attract, the sectors it can credibly show, and the enquiry it wants to receive.

It should also name any claims that need careful handling. Include the real response time, how a handover works, whether fees can be discussed at first contact, and which clients may be named. The better the brief, the less likely the resulting copy is to make a promise that the firm would later need to qualify.

What to prepare before publishing

• A clear statement of the firm’s main offer and the four services to lead with.
• Five sectors with a specific reason the practice is relevant to each one.
• Approved client names or an alternative, plus two attributable client quotes.
• Nineteen usable photographs and an accurate account of the first stages of engagement.

Variations for neighbouring practices

For a law firm or chambers, replace the services with the key practice areas and make the Questions band deal with instructions, conflicts and confidentiality. Keep the enquiry form focused on the matter a prospective client needs help with.

For a strategy or management consultancy, use Industries to show the operating contexts the team understands. The Approach and Reviews bands should explain how the consultancy works and what changed for clients, without turning claims into unsupported outcomes.

For an architecture or engineering practice, make the service list correspond to the stages clients recognise. Use the industry photographs to show the project types the practice is equipped to take on, and explain the first steps of a new commission in How.

When another template fits better

Quiet Ledger is worth considering for an accounting-led presentation where that subject is the clearest fit.

Lime Ledger is another related option to review alongside an advisory or accountancy brief.

Swiss Grid may suit a practice that wants to compare a more structured alternative.

Artisan House Showcase is a related choice to inspect where the work needs a different emphasis.

See the wider professional services template collection before deciding.

Before publishing

• Check that every service name matches work the firm accepts.
• Confirm permission for client names, quotes and photographs.
• Make the handover steps match the real process.
• Test that the enquiry route reaches the right person.