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Counsel PracticeLanding page template

Parchment, deep navy and bronze rules, a classic serif

A parchment, navy and bronze page with a classic serif for law firms, accountants and advisers who sell judgement: named partners, plain matters, published fees and a same-day reply.

8 sections 4 photos 4 colour schemes Enquiry form
Counsel Practice landing page template, desktopCounsel Practice landing page template on a phone
01 preview

See the whole page before you start.

Switch devices, scroll the full page, or open the live demo. This is the exact layout, photos and sample text a new page starts with.

All templates
Counsel PracticeProfessional services · 8 sections
Counsel Practice template, the whole page on desktop
02 what's on the page

Every section, in the order a visitor meets it.

The headings are the demo's own sample text. Your brief, or the AI copy pass, replaces them; the structure stays.

  1. 01 / 8 Hero

    We answer the question you asked, in writing, within one working day.

    Counsel Practice template — Hero section
  2. 02 / 8 Practice

    Six areas. Nothing outside them.

    Counsel Practice template — Practice section
  3. 03 / 8 People

    The partner on the call does the work.

    Counsel Practice template — People section
  4. 04 / 8 Approach

    Four habits, kept since 1974.

    Counsel Practice template — Approach section
  5. 05 / 8 Matters

    Recent work, plainly described.

    Counsel Practice template — Matters section
  6. 06 / 8 Fees

    What it costs, before you instruct.

    Counsel Practice template — Fees section
  7. 07 / 8 Questions

    Questions asked before instructing.

    Counsel Practice template — Questions section
  8. 08 / 8 Request a consultation

    Tell us the question. A partner replies the same day.

    Counsel Practice template — Request a consultation section
03 the template

How this page works, and how to make it yours

For firms that sell judgement

A client choosing a lawyer or accountant is buying judgement they cannot inspect in advance. They look for signs: a clear scope, senior people doing the work, a way of working that avoids surprises and, increasingly, a fee before they instruct. Counsel Practice is an editorial template in parchment, deep navy and bronze rules with a classic serif, and it closes on a consultation request answered the same day.

It suits law firms and chambers, accountancy and audit practices, chartered surveyors and architects, management consultancies, advisory partnerships, notaries and patent attorneys. Choose it when the brief sells expertise and discretion.

How the page wins a consultation

The hero commits to a service standard, “We answer the question you asked, in writing, within one working day”, under a line with practice areas, year of founding and address. Practice lists six areas and says the firm does nothing outside them, which reads as confidence.

People names partners with practice area and years of experience and promises that the partner on the call does the work. Approach sets out four habits, such as giving a view before options and quoting fees first. Matters describes recent work plainly, with value and duration.

Fees publishes typical costs, starting with the free first consultation. Questions answers what clients ask before instructing, and the page ends with a consultation request that confirms confidentiality from the first message.

Making it look like your firm

Four schemes are included: Deep navy, Ink black, Claret and Forest green. Headings are Crimson Pro, Newsreader or Literata, paired with IBM Plex Sans, Barlow or Mulish. Four photographs are used, typically the office and partners; formal portraits work well here.

Practice areas, partner entries and fees are editable in place. Select a section and ask the AI to adjust the tone, for instance to be warmer for private clients.

Writing it for your practice

You can start from the template for free, or tick “Write the text for my business” for about 20 credits and the AI writes your copy into the design. Include your practice areas, partners and experience, your service standards, recent matters you can describe, fees and what they cover, and how enquiries are handled.

What partners need to agree before publishing

A professional firm page commits the partners to promises in public, so agree them first. The hero states a reply standard, such as a written answer within one working day, and that has to be something the firm can keep, including during holidays and busy periods. The practice list should name only the areas where you do substantial work, and say what you do when a matter falls outside them.

Each partner profile needs a name, practice area, years of experience and a photograph. For recent matters, check client confidentiality and professional rules before describing any work, and describe matters in general terms with a value and a timeline where permitted. The fees section works best with fixed prices for common instructions and hourly rates by seniority, with what is included in each. Check your regulator’s requirements for price transparency, complaints information and registration numbers, which many jurisdictions require on the page.

Accountants, surveyors, consultancies and patent attorneys

An accountancy practice can turn the practice areas into services such as audit, tax and advisory, with fixed annual fees for common entities. Chartered surveyors usually list survey types with prices by property value. Management consultancies can keep the approach section and replace matters with engagements and outcomes. Notaries and patent attorneys can publish fees for standard filings and explain the process from first consultation to registration.

When another template fits better

Counsel Practice is traditional. A consultancy or engineering firm that prefers strict modern order will like Swiss Grid, and an independent adviser or coach fits Solo Consultant. Banking, bookkeeping and treasury products belong on Quiet Ledger, and estate agents with the same understated tone should see Estate Agency.

More are listed on the professional services templates page.

Before you publish

  • Check the page against your regulator's marketing and price-transparency rules.
  • Only describe matters you may disclose, anonymised where needed.
  • Confirm partner details and years of experience.
  • Add a confidentiality note to the form, as the sample does.
04 questions

Before you start

Which professional firms is this for?
Law firms and chambers, accountancy and audit practices, chartered surveyors, management consultancies and advisory partnerships, notaries and patent attorneys.
Can a law firm publish fees?
Many do, and it helps. Check your regulator's rules on price transparency and describe what each fee covers and excludes.
How are past matters shown?
As short, anonymised descriptions with value and timing. Only include details you are allowed to disclose.
Which schemes and fonts are included?
Deep navy, Ink black, Claret and Forest green, with Crimson Pro, Newsreader or Literata headings.

Start from this page, or from a paragraph.

Starting from the theme costs no credits. Or describe the offer and the AI draws a new page in this style, usually in about two minutes.