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Skincare Summer SaleLanding page template

Blush and cream, a high-contrast serif, routine sets at a quarter off and a gift ladder that grows with the basket

A blush-and-cream page with a high-contrast serif for skincare and beauty sales: routine sets at a discount, a gift-with-purchase ladder, skin guidance and a dated end.

10 sections 2 photos 4 colour schemes Order form
Skincare Summer Sale landing page template, desktopSkincare Summer Sale landing page template on a phone
01 preview

See the whole page before you start.

Switch devices, scroll the full page, or open the live demo. This is the exact layout, photos and sample text a new page starts with.

All templates
Skincare Summer SaleOnline shop · 10 sections
Skincare Summer Sale template, the whole page on desktop
02 what's on the page

Every section, in the order a visitor meets it.

The headings are the demo's own sample text. Your brief, or the AI copy pass, replaces them; the structure stays.

  1. 01 / 10 Hero

    A quarter off every routine, and a gift in the box.

    Skincare Summer Sale template — Hero section
  2. 02 / 10 The offer

    Three things happen when you pay, and you do nothing.

    Skincare Summer Sale template — The offer section
  3. 03 / 10 The routines

    Three routines, each one a quarter off.

    Skincare Summer Sale template — The routines section
  4. 04 / 10 Gifts with purchase

    Spend a little more, and the gift grows with it.

    Skincare Summer Sale template — Gifts with purchase section
  5. 05 / 10 Your skin

    Which routine, and will it sting?

    Skincare Summer Sale template — Your skin section
  6. 06 / 10 What is in the bottle

    Four actives, at the strength on the label.

    Skincare Summer Sale template — What is in the bottle section
  7. 07 / 10 Reviews
    Skincare Summer Sale template — Reviews section
  8. 08 / 10 Delivery and returns

    Sent from Lyon, and easy to send back.

    Skincare Summer Sale template — Delivery and returns section
  9. 09 / 10 Countdown

    On Monday the prices go back, and the gifts go with them.

    Skincare Summer Sale template — Countdown section
  10. 10 / 10 Questions

    Asked most during a sale.

    Skincare Summer Sale template — Questions section
03 the template

How this page works, and how to make it yours

For beauty sales that still feel considered

A skincare sale has to discount without cheapening the brand, and it has to help people choose the right products. Skincare Summer Sale is soft and editorial, blush and cream with a high-contrast serif, and pairs a clear discount on routine sets with a gift ladder and honest guidance on skin types and ingredients.

It suits skincare, beauty, cosmetics and wellness brands running a seasonal sale with routine sets or bundles, a gift-with-purchase ladder and a dated end.

How the page sells the routine

The hero states the offer simply, “A quarter off every routine, and a gift in the box”, with the sale dates. The offer explains that the discount and gifts apply automatically, with no code or sign-up.

The routines shows three sets with contents, how long they last and prices before and after. Gifts with purchase sets out a ladder of spend thresholds. Your skin helps visitors choose a routine and addresses sensitivity, and what is in the bottle lists active ingredients at their stated strengths.

Reviews quote customers with specific results, delivery and returns covers dispatch times and easy returns, a countdown warns that prices and gifts go back after the sale, and questions answers ingredient and usage concerns.

Keeping the education sections in a sale page is deliberate. Discount shoppers are often new customers, and guidance on which routine to choose turns a one-off sale order into someone who comes back at full price.

Making it yours

Four schemes are included: Rose, Sun clay, Sage and Plum. Headings can be Prata, Cormorant Garamond or Fraunces. Two photographs are used in the demo; product flat lays and texture shots suit the style.

Routines, gift thresholds and ingredient details are editable. Select the routines and ask the AI to rewrite them from your product range.

Writing it for your sale

You can start from the template for free, or have the AI write your copy for about 20 credits while keeping the layout. Include sale dates and discount, routine sets and contents, gift thresholds, skin-type guidance, active ingredients and strengths, delivery and returns, and the end time.

Answering skin questions during a sale

A beauty sale still has to help people choose correctly, because a discounted routine that irritates someone’s skin creates returns and bad reviews. The skin section should match each routine to skin types and concerns, and answer sensitivity questions directly: fragrance, patch testing, how to introduce active ingredients and what a tingle means. Check every claim against your product safety documentation.

The ingredients section lists actives at the strength on the label, so confirm percentages and the form of each ingredient with your formulator. For the routines, write what each set contains, full sizes, how long it lasts with daily use and the sale price against the regular price. The gift ladder needs spend thresholds, what each gift contains, whether thresholds are counted before or after discount and delivery, and whether gifts can run out.

State the sale dates with times, whether prices are already reduced or need a code, and the returns policy for opened products, which is a common worry with skincare. Only two photographs are used, so choose one sunlit product arrangement that looks like your packaging and one texture or application shot. The high-contrast serif and blush palette should sit comfortably next to your brand colours, so pick the scheme closest to your packaging.

After the sale, keep the routine guidance live. The skin-type section remains useful to new customers, and the page can switch to regular prices rather than disappearing.

Cosmetics, haircare and wellness brands

A cosmetics brand can replace routines with looks or shade sets, adding a shade-matching guide in place of skin concerns. Haircare brands usually group by hair type and add usage frequency. Wellness and supplement brands must be especially careful with health claims, and can turn routines into monthly packs with a clear subscription option after the sale.

When another template fits better

Skincare Summer Sale is a dated beauty promotion. Year-round bundles fit Bundle And Save, and a recurring skincare delivery Recurring Box Subscription. An aesthetic clinic offering treatments belongs on Aesthetic Clinic, and a luxury invitation-only sale on Private Salon Sale.

See every selling layout on the ecommerce templates page.

Before you publish

  • Check cosmetic claims and ingredient statements with your regulatory adviser.
  • Make sure gifts are added automatically at checkout.
  • Set the countdown end in the right time zone.
  • Use your own product photography.
04 questions

Before you start

Which brands suit this template?
Skincare, beauty, cosmetics and wellness brands running a seasonal sale with routine sets, bundles or a gift-with-purchase offer.
How does the gift ladder work?
It sets spend thresholds and the gift at each one, counted after discounts. Edit the steps and make sure checkout adds the gifts automatically.
Why include skin guidance in a sale page?
Buyers hesitate over which product suits them and whether it will irritate. Answering that on the page keeps the sale from stalling.
Which schemes are included?
Rose, Sun clay, Sage and Plum, with Prata, Cormorant Garamond or Fraunces headings.

Start from this page, or from a paragraph.

Starting from the theme costs no credits. Or describe the offer and the AI draws a new page in this style, usually in about two minutes.